Jasmyn Barr is a creative producer and content strategist whose work bridges culture, community, and sport. She has produced global campaigns with Nike and Google - from Kendrick Lamar narrating Nike’s tribute to Kobe Bryant to Google’s initiative driving 34% more shopping at Black-owned businesses.

Today, as Director of Content Strategy & Production for the WNBA’s Atlanta Dream, she’s leading a new era of storytelling in women’s basketball: bold, authentic, and built for impact.